Describe a consumer profile of your own arts and entertainment consumption preferences utilizing four common segmentation categories used in the arts. Briefly explain your choices.
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- a) How can marketers reduce cognitive dissonance? b) How can consumers reduce cognitive dissonance? Textbook reference: MKTG 12 or 13: Principles of Marketing [Lamb, Hair, McDaniel]1. Discuss how this technology could affect the market and marketers with respect to consumer behaviour. Now check this out https://www.bbc.com/reel/playlist/100-women?vpid=p07r9vbnH 0w macr0-envir0nment can effect marketing campaigns of any 0rganizati0n and please also given example for good understanding in eazy language
- Many people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…Calculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…Competition for Khaadi Brand is launched and consumer buying behavior is still affected by Covid 19. Identify the Four P’s.
- Watch the video https://www.youtube.com/watch?v=hXWj5BK7evM and answer the following questions: 1. In not less than 3 sentences, explain your reaction when you saw the RC commercial for the first time? 2. Can you figure out the strategy used by the ad creator that made the RC TV commercial viral? Do you think the strategy is successful? Explain your answer.Life-stage segmentation doesn't provides a powerful marketing tool for marketers in all industries to better find, understand and engage consumers Select one: True False2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needs
- 18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 2. Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors.Mobile marketing is an effective tool for gaining insight into consumer behavior. Question 3 options: True False