Consider the purchase of the Nike Zoom Tempo NEXT% x Off-White Pink Glow. This release sees Virgil Abloh's Off-White™ label apply its signature aesthetic to one of Nike's most innovative running silhouettes. Fueled by insights from the world’s fastest athletes, the Tempo NEXT% is based on learnings from Nike’s premier racing shoe, the Nike Air Zoom Alphafly NEXT%. Featuring Nike ZoomX foam in the footbed, there's energy return in every step while a visible Zoom Air unit puts more spring in striding forward. It retails for $280. How does this product satisfy consumer needs?(Highlight one answer)   a. It satisfies Functional needs   b. It satisfies Psychological needs   c. It satisfies both types of needs   d. It satisfies neither type of need

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the purchase of the Nike Zoom Tempo NEXT% x Off-White Pink Glow. This release sees Virgil Abloh's Off-White™ label apply its signature aesthetic to one of Nike's most innovative running silhouettes. Fueled by insights from the world’s fastest athletes, the Tempo NEXT% is based on learnings from Nike’s premier racing shoe, the Nike Air Zoom Alphafly NEXT%. Featuring Nike ZoomX foam in the footbed, there's energy return in every step while a visible Zoom Air unit puts more spring in striding forward. It retails for $280. How does this product satisfy consumer needs?(Highlight one answer)

 

a. It satisfies Functional needs

 

b. It satisfies Psychological needs

 

c. It satisfies both types of needs

 

d. It satisfies neither type of need

 

Explain your answer using course concepts:

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