Answered: Describe the elements of apublic…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Describe the elements of a
public relations toolkit.

Expert Solution

Step 1

Public relation comprises of activities conducted towards establishing relationship between the
company and the public. It can also be understood as the application of directing communication
between an organization and public. Public connection is a wide concept. It is comprises of many
other activities and publicity as well.

It performs the following functions:

 Relations with contributors or volunteers of non profit organizations.
 Developing relationship with stakeholders.
 Building relations with government.
 Building relations with local group.

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