Describe the market requirements and product characteristics in global competition.
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Describe the market requirements and product characteristics in global competition.
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- In few sentences, answer the marketing question in each of the following scenarios: 1) In 2020 Chinese auto maker Geely has purchased Swedish auto brand Volvo for US $ 1.8 billion but announced that Volvo Cars would remain a separate company with its own management team based in Sweden. Being a manager at Geely stationed in Volvo plant how would you ensure announcement made? And why would so? 2) MG (Morris garages) is a British automotive manufacturing company which started production from early 1920s in the UK. Best known for its two-seat open sports cars, MG also produced saloons and coupés as well. However since 2011 MG (MG Motor UK Limited) headquartered in Longbridge, Birmingham, United Kingdom, and a subsidiary of SAIC Motor UK, has been owned by the Shanghai-based SAIC Motor. MG Motor designs, develops and markets cars sold under the MG marque. SAIC is the largest auto company on China's A-share market and has a total equity of 11.683 billion shares. Being a manager at SAIC…Ay 1 - mcq Company X and Company Y Ahrens Vitamins. Inc., have high market commonality, both geographically and in the market segments in which they compete. Company X, the number two firm in the industry, has undertaken a major strategic attack upon Company Y, the market leader. Which of the following statements is MOST likely to be true? A. Company Y will respond after a long delay as the nutrition supplement industry is a slow-cycle industry. B. As the market leader, Company Y has little to fear from an attack by Company X and will not expend organizational slack ana major response. C. Company Y will respond aggressively because of the high multimarket contact between both companies. D. Company Y will not respond aggressively since this is a strategic move and not a tactical action.Using the VRIO analysis model, analyse the SMC Ltd competitive advantage that will impact their business performance in South Africa in the below extract. SMC ltd is a subsidiary of the Swedish-based Andvik Group, which operates in 130 countries. SMC is a major supplier and marketer of underground mechanized mining products to the mining and major infrastructure sector. Locally,SMC is run strategically by a board that is mainly non-executive and includes managing director and country manager, Jim Tolley.SMC’s outstanding performance over the last six years is based on a strategy of improving customers’ operational efficiencies and profitability through the development of high-tech engineering products. SMC boasts a global increase of 6% sales growth and a 17% return on capital employed. SMC plans to double in size over the next five years. ‘We make it possible’, is SMC’s slogan.SMC is a service-orientated organization that prioritizes listening to clients’ to ensure that products…
- Discuss which international strategy could be used to attract customer to the US market to purchase Audi motor vehiclesAs you are aware, Google has been entering select markets with its Google Fiber service that competes directly with our high-speed data and video services. Even though its market penetration has been moderate, Google has deep pockets and excellent brand awareness. As a result, we are paying close attention to markets that it is entering.Within the last year, we completed our own fiber upgrade in the area at a cost of a little over $550 million. We are able to provide our high-speed data and video, and have a large number of bundled customers for our products. Unfortunately, many of them have been with us for a while and are no longer under any contract to remain with us. With Google’s entry, (along with existing competition) we may need to reduce our prices. The Austin service area for our services includes 340,000 households. Currently, in neighborhoods where Google competes, we…Provide a brief description of Globalization and indicate three (3) ways that Globalization is impacting your country’ competitive advantage. Provide examples to support your response. Q2. Identify and discuss briefly three (3) Cost Drivers that may impact the costs incurred in the airline industry in the Caribbean. Provide appropriate examples to support your response
- With the example of an appropriate product, explain the behaviour of production, consumption, export and import of a product using Vernon's International Product Life Cycle Theory in advanced nations and least developing nations.A. What overseas market entry strategy do you recommend and why? B. Would Haldiram’s products also require any adaptation for global business & if so, why? Explain BrieflyUse the attached image to answer the following question. Audi relies heavily on, ‘Home Country as Largest Production Country’. Discuss the benefits and risks associated with this strategic choice. Based on the information provided in the case, analyse four (4) criteria Audi would have considered when making this choice.
- Nike is a large and successful firm in the design of athletic shoes. It could easily decide to forward-integrate and manufacture the shoes it designs. Thus, the firm has a credible threat over its current outsourced manufacturers. If Nike has no intention of actually entering the manufacturing arena, is it ethical for the Nike supply chain management to bring up this credible threat during annual pricing negotiations? What are some reasons Nike may want to consider such a vertical integration more seriously?Answer Q2 Only Q1. Critically evaluate one suitable foreign market for William Blair Companyand identify challenges and opportunities for entering it. Q2. Using relevant examples provide recommendations on how the 7P's of the marketing mix could be used to organize the new market entry for William Blair Company. Company Details: William Blair (An independent investment bank and financial services company)Aqua Manufacturing Limited is one of the leading dry blend beverage companies in Jamaica. Theirportfolio includes Aqua Food Drink, La-Soy Lactose-Free, Porridge Mix, Whole Milk and ReadiMilk. These are all household names that stand for quality throughout the Caribbean, NorthAmerica, Canada and the UK. As a company with global intent, it has a strong businessrelationship with its suppliers. Either independently or through contract manufacturers, thecompany manufactures, markets, and sells a variety of products through its export division. Required:A. What are FOUR (4) ways in which a firm like Aqua Manufacturing benefits from goodsourcing decisions?