In few sentences, answer the marketing question in each of the following scenarios: 1) In 2020 Chinese auto maker Geely has purchased Swedish auto brand Volvo for US $ 1.8 billion but announced that Volvo Cars would remain a separate company with its own management team based in Sweden. Being a manager at Geely stationed in Volvo plant how would you ensure announcement made? And why would so? 2) MG (Morris garages) is a British automotive manufacturing company which started production from early 1920s in the UK. Best known for its two-seat open sports cars, MG also produced saloons and coupés as well. However since 2011 MG (MG Motor UK Limited) headquartered in Longbridge, Birmingham, United Kingdom, and a subsidiary of SAIC Motor UK, has been owned by the Shanghai-based SAIC Motor. MG Motor designs, develops and markets cars sold under the MG marque. SAIC is the largest auto company on China's A-share market and has a total equity of 11.683 billion shares. Being a manager at SAIC stationed in MG plant how would you ensure MG brand? why would so? 3) Liu Xiang, China’s biggest celebrity sports icon, withdrew from the 110-metre hurdles event at the 2008 Beijing summer Olympic Games due to an Achilles injury. Liu was China’s first-ever Olympic gold medalist in men’s track and field, his victory at the 2004 Athens Olympics had made him an instant national hero. Since then, he had become the most marketed individual in China. Liu’s withdrawal from the Beijing Olympics not only caused disappointment amongst Chinese people who had high expectations of him defending his title on their home soil, but was also a blow to his sponsors, including Nike, who had invested millions of dollars in his celebrity status. Against the backdrop of increasing nationalist sentiment in China, what were the implications of Liu’s withdrawal? As a sponsorship manager at Nike what would you do in similar situations? As soon as the news broke, Nike tweaked its advertising campaign and launched a new tag line: ‘Love competition. Love risking your pride. Love winning it back. Love giving it everything you’ve got. Love the glory. Love the pain. Love sport even when it breaks your heart’. Would Nike be able to turn Liu’s withdrawal from the Beijing Olympics into an opportunity to further boost its brand image? How could Nike avoid or minimize the losses that might result from Chinese consumers’ disappointment? 4) In 2006, Pfizer, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor. Though the marketing of Lipitor had attracted criticism and many lawsuits, Pfizer's marketing muscle had ensured that Lipitor was the highest selling drug in history with sales of US$12.19 billion in 2005. Pfizer banked heavily on its strategic move of getting Robert Jarvik (a medical scientist who is better known as the founder of the artificial heart) as its brand ambassador. Though the campaign featuring Jarvik was considered by many as a successful campaign, it also attracted huge controversy. He was not a doctor and he endorsed the Lipitor. As a brand manager what would you do in such conditions?