Despitethe fact that new product development haven been kept secret in most phases of the commercial aircraft industry, Airbus recently made a public announcement that they would develop and launch a new type of plane that has larger capacity than any previous commercial plane. Planes of the size would be able to land only in a handful of airports in the world. Explain why they may have changed their strategy regarding announcements in this context.
Despitethe fact that new product development haven been kept secret in most phases of the commercial aircraft industry, Airbus recently made a public announcement that they would develop and launch a new type of plane that has larger capacity than any previous commercial plane. Planes of the size would be able to land only in a handful of airports in the world. Explain why they may have changed their strategy regarding announcements in this context.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Despitethe fact that new product development haven been kept secret in most phases of the commercial aircraft industry, Airbus recently made a public announcement that they would develop and launch a new type of plane that has larger capacity than any previous commercial plane. Planes of the size would be able to land only in a handful of airports in the world. Explain why they may have changed their strategy regarding announcements in this context.
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