Determine if the below researches are applied or basic Example 1: As Chinese consumers grow wealthier, they are increasingly willing to spend extra money on more expensive, but healthier, drinks. A Chinese company, China Huiyuan Juice Group, has leveraged its early-mover advantage and strong brand name to become the leading 100% juice and nectar beverage company in China. China Huiyuan Juice Group wants to grow bigger but it is lacking the distribution network, financial resources, and management to do so. In an effort to diversify its presence in one of the world's fastest-growing beverage markets, Coca-Cola has announced that it wants to buy China Huiyuan Juice Group. Three major shareholders of Huiyuan, with a collective shareholding of 66% in the Chinese company, have already accepted Coca-Cola's offer. Whether both companies will benefit from this merger is uncertain: mergers can succeed or fail for many reasons. Recent research has shown that cultural differences might be a major cause of post merger difficulties. Example 2 University professors engage in basic research in an effort to understand and generate more knowledge about various aspects of businesses, such as how to improve the effectiveness of information systems, integrate technology into the overall strategic objectives of an organization.
Determine if the below researches are applied or basic Example 1: As Chinese consumers grow wealthier, they are increasingly willing to spend extra money on more expensive, but healthier, drinks. A Chinese company, China Huiyuan Juice Group, has leveraged its early-mover advantage and strong brand name to become the leading 100% juice and nectar beverage company in China. China Huiyuan Juice Group wants to grow bigger but it is lacking the distribution network, financial resources, and management to do so. In an effort to diversify its presence in one of the world's fastest-growing beverage markets, Coca-Cola has announced that it wants to buy China Huiyuan Juice Group. Three major shareholders of Huiyuan, with a collective shareholding of 66% in the Chinese company, have already accepted Coca-Cola's offer. Whether both companies will benefit from this merger is uncertain: mergers can succeed or fail for many reasons. Recent research has shown that cultural differences might be a major cause of post merger difficulties. Example 2 University professors engage in basic research in an effort to understand and generate more knowledge about various aspects of businesses, such as how to improve the effectiveness of information systems, integrate technology into the overall strategic objectives of an organization.
Chapter8: Business Markets And Buying Behavior
Section8.2: General Electric Goes Social To Reach Business Buyers
Problem 1C
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Transcribed Image Text:Determine if the below researches are applied or basic
Example 1:
As Chinese consumers grow wealthier, they are increasingly willing to spend extra
money on more expensive, but healthier, drinks. A Chinese company, China Huiyuan
Juice Group, has leveraged its early-mover advantage and strong brand name to
become the leading 100% juice and nectar beverage company in China. China
Huiyuan Juice Group wants to grow bigger but it is lacking the distribution network,
financial resources, and management to do so. In an effort to diversify its presence in
one of the world's fastest-growing beverage markets, Coca-Cola has announced that
it wants to buy China Huiyuan Juice Group. Three major shareholders of Huiyuan,
with a collective shareholding of 66% in the Chinese company, have already accepted
Coca-Cola's offer. Whether both companies will benefit from this merger is uncertain:
mergers can succeed or fail for many reasons. Recent research has shown that
cultural differences might be a major cause of post merger difficulties.
Example 2
University professors engage in basic research in an effort to understand and
generate more knowledge about various aspects of businesses, such as how to
improve the effectiveness of information systems, integrate technology into the
overall strategic objectives of an organization.
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