Wild West, Inc., is a regional telephone company that inherited nearly 100,000 employees and 50,000 retirees from AT&T. Wild West has a new mission: to diversify. It calls for a 10-year effort to enter the financial services, real estate, cable TV, home shopping, entertainment, and cellular communication services markets—and to compete with other telephone companies. Wild West plans to provide cellular and fiber-optic communications services in markets with established competitors, such as the United Kingdom, and in markets with essentially no competition, such as Russia and former Eastern Bloc countries.a. What types of strategic plans must Wild West make? Is the “do-nothing” option viable? If Wild West’s mission appears too broad, which businesses would you trim first? b. What environmental forces could be at work that Wild West should consider?c. What are the possible core competencies of Wild West? What weaknesses should it avoid or mitigate?

Wild West, Inc., is a regional telephone company that inherited nearly 100,000 employees and 50,000 retirees from AT&T. Wild West has a new mission: to diversify. It calls for a 10-year effort to enter the financial services, real estate, cable TV, home shopping, entertainment, and cellular communication services markets—and to compete with other telephone companies. Wild West plans to provide cellular and fiber-optic communications services in markets with established competitors, such as the United Kingdom, and in markets with essentially no competition, such as Russia and former Eastern Bloc countries.a. What types of strategic plans must Wild West make? Is the “do-nothing” option viable? If Wild West’s mission appears too broad, which businesses would you trim first? b. What environmental forces could be at work that Wild West should consider?c. What are the possible core competencies of Wild West? What weaknesses should it avoid or mitigate?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: The Cocoa Exchange’s Sweet Spot In The Supply Chain

Problem 3VC

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