Determine the mode choice (personal vehicle or bus system) for the following regression model:              Utility Function: Umode – (8.333 x 10-4)*(Access time in sec) – (6.667 x 10-4)*(Wait Time in sec) – (5.00 x 10-4)*(Riding time in sec) – (1.40)*(Cost, $)   PARAMETER PERSONAL VEHICLE CITY BUS SYSTEM MODE CONSTANT -0.01 -0.07 ACCESS TIME (SECS) 300 600 WAITING TIME (SECS) 0 900 RIDING TIME (SECS) 1,500 6,000 COST (DOLLARS) $1.50 $1.00

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
ChapterB: Differential Calculus Techniques In Management
Section: Chapter Questions
Problem 8E
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Determine the mode choice (personal vehicle or bus system) for the following regression model: 

            Utility Function: Umode – (8.333 x 10-4)*(Access time in sec) – (6.667 x 10-4)*(Wait Time in sec) – (5.00 x 10-4)*(Riding time in sec) – (1.40)*(Cost, $)

 

PARAMETER

PERSONAL VEHICLE

CITY BUS SYSTEM

MODE CONSTANT

-0.01

-0.07

ACCESS TIME (SECS)

300

600

WAITING TIME (SECS)

0

900

RIDING TIME (SECS)

1,500

6,000

COST (DOLLARS)

$1.50

$1.00

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