Diamond Visual Entertainment Inc. recently began production of a new product, flat panel displays, which required the investment of $1,500,000 in assets. The costs of producing and selling 5,000 units of flat panel displays are estimated as follows: Variable Costs: Variable Cost Amount: Fixed Costs: Fixed Cost Amount: Direct materials $120 Factory overhead $240,000 Direct labor 35 Selling and admin expenses 150,000 Variable overhead 52 Total Fixed costs 390,000 Selling and admin expenses 38     Total variable costs 245       Diamond Visual Entertainment Inc. is currently considering establishing a selling price for flat panel displays. The president of Diamond Visual Entertainment has decided to use the cost-plus approach to product pricing and has indicated that the displays must earn a 17% return on invested assets. A. Comment on any additional considerations that could influence establishing the selling price for flat panel displays.

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Diamond Visual Entertainment Inc. recently began production of a new product, flat panel displays, which required the investment of $1,500,000 in assets. The costs of producing and selling 5,000 units of flat panel displays are estimated as follows:

Variable Costs:

Variable Cost Amount:

Fixed Costs:

Fixed Cost Amount:

Direct materials

$120

Factory overhead

$240,000

Direct labor

35

Selling and admin expenses

150,000

Variable overhead

52

Total Fixed costs

390,000

Selling and admin expenses

38

 

 

Total variable costs

245

 

 

 

Diamond Visual Entertainment Inc. is currently considering establishing a selling price for flat panel displays. The president of Diamond Visual Entertainment has decided to use the cost-plus approach to product pricing and has indicated that the displays must earn a 17% return on invested assets.

A. Comment on any additional considerations that could influence establishing the selling price for flat panel displays.

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