Differentiate between Qualitative and Quantitative Research on the basis of following parameters: • Purpose • Data collection sources • Sampling Technique • Sample Size • Instrument

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Differentiate between Qualitative and Quantitative Research on the basis of following parameters: • Purpose • Data collection sources • Sampling Technique • Sample Size • Instrument
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