DIRECTION: CREATE A BUSINESS PLAN SUITABLE FOR THIS PANDEMIC IN THE PHILIPPINES USING THIS TEMPLATE BUSINESS OVERVIEW OUR VISION OUR MISSION THE SERVICE WE PROVIDE MARKET ANALYSIS WHO WE ARE TARGETING THE PROBLEM WE ARE SOLVING OUR COMPETITORS OUR COMPETITIVE ADVANTAGE MARKETING AND SALES PLAN MARKETING CHANNELS MARKETING MATERIALS CUSTOMER INCENTIVES STAFF REQUIREMENTS/TRAINING KEY OBJECTIVES AND SUCCESS METRICS OBJECTIVES WE PLAN TO ACHIEVE IN A GIVEN TIMEFRAME AND HOW THEY'LL BE MEASURED 1. 2. 3.
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- Cortez PlasticsCortez Plastics was in even more pain. As the company's business base began to grow, more documents came in through organizations. The culture of "informal" project management, which had worked so well in the past, began to deteriorate and was replaced by a more formal approach to project management. Recognizing the costly consequences of a more formal project management approach, Cortez Plastics' senior management decided to take action.QUESTION1. How will a company maintain informal project management during corporate growth?2. What can be done to return to the informal approach if the organization continues to focus on formal project management?3. How do you deal with a situation where a few managers or employees are promoting a more formal approach?Project Managers are often tasked with the responsibility to select potential projects and tomotivate their selection to senior management in order to procure commitment of funds andresources.1 Establish and highlight the importance of project management as a key enabler oforganisational strategy and identify how this relates to NASA as per the case study.2 Discuss the project selection criteria available to Project Managers and elaborate onNASA’s approach to project selection for future moon missions.Written Assignment 3Answer the following questions using the guidelines for writtenassignments at the bottom.1Assume you are a marketing manager for Starbucks. Describe thefollowing at Starbucks: essential benefit, core product, and enhancedproduct. Discuss how Starbucks uses different components of its productto create a customer experience and maintain its brand. Be sure youaddress the tangible and intangible aspects of the Starbucks product. (MO3.3, 3.4 and 3.5 )2In your own words, define and discuss each of the following: PenetrationPricing, Price Skimming, Competitor-based Pricing, and Value Pricing. Inyour discussion provide and explain a scenario where each might beappropriate. Executing a Value Pricing strategy is generally viewed asbeing more difficult than the others. Why? How is effective promotionrelated to successful Value Pricing? (MO 3.6)Guidelines for Written Assignmentsâ¢â¢â¢Your answer for each question should be 2-4…
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- CRITICAL ANALYSIS OF THE PLANNING IN BROOKLYN’S LEADING TO CHANGE The reason why the new owner of the Franchise, David Becker, had decided to replace the old manager with a new one was that this particular restaurant was doing poorly in terms of profit as compared to other restaurants in the chain. David Becker attributed this fact to poor planning and organization structure and decided to introduce the restructuring and policies implemented successfully by him to the other two restaurants owned by him. Critical examination of the old policies of the top and middle-level managers shows that some of the practices used by them were flawed and needed improvement.The previous owner of the franchise had not taken an active interest in the running of the restaurant leaving it upon the manager to run the affairs of the restaurant. Communication of goals from the top to middle-level managers is necessary to run an organization clearly lacking in this case. The top management probably did not…CRITICAL ANALYSIS OF THE PLANNING IN BROOKLYN’S LEADING TO CHANGE The reason why the new owner of the Franchise, David Becker, had decided to replace the old manager with a new one was that this particular restaurant was doing poorly in terms of profit as compared to other restaurants in the chain. David Becker attributed this fact to poor planning and organization structure and decided to introduce the restructuring and policies implemented successfully by him to the other two restaurants owned by him. Critical examination of the old policies of the top and middle-level managers shows that some of the practices used by them were flawed and needed improvement.The previous owner of the franchise had not taken an active interest in the running of the restaurant leaving it upon the manager to run the affairs of the restaurant. Communication of goals from the top to middle-level managers is necessary to run an organization clearly lacking in this case. The top management probably did not…CRITICAL ANALYSIS OF THE PLANNING IN BROOKLYN’S LEADING TO CHANGE The reason why the new owner of the Franchise, David Becker, had decided to replace the old manager with a new one was that this particular restaurant was doing poorly in terms of profit as compared to other restaurants in the chain. David Becker attributed this fact to poor planning and organization structure and decided to introduce the restructuring and policies implemented successfully by him to the other two restaurants owned by him. Critical examination of the old policies of the top and middle-level managers shows that some of the practices used by them were flawed and needed improvement.The previous owner of the franchise had not taken an active interest in the running of the restaurant leaving it upon the manager to run the affairs of the restaurant. Communication of goals from the top to middle-level managers is necessary to run an organization clearly lacking in this case. The top management probably did not…
- Strategic management Proposed Mission Statement ( example) Krispy Kreme Doughnuts provides people of all ages (1) the highest quality doughnuts and coffee (2) in the industry. We actively serve customers across the and globally in more than twenty countries (3). We are proud of our Doughnut Theaters (7), where customers watch fresh hot doughnuts being made and order them while they are still hot. We work diligently with many nonprofits including schools and churches to help with fundraising activities (8). We continually upgrade our production technology (4). We provide our employees with meaningful employment, fair wages, and an ethical workplace (6, 9), while providing a fair return on investment for our shareholders. Components: 1. Customers 2. Products or services 3. Markets 4. Technology 5. Survival, Growth, and Profitability 6. Philosophy7. Self-concept 8. Public image 9. Employees You are required to propose a new mission statement not the existing one for the krispy…Strategic management Proposed Mission Statement ( example) Krispy Kreme Doughnuts provides people of all ages (1) the highest quality doughnuts and coffee (2) in the industry. We actively serve customers across the and globally in more than twenty countries (3). We are proud of our Doughnut Theaters (7), where customers watch fresh hot doughnuts being made and order them while they are still hot. We work diligently with many nonprofits including schools and churches to help with fundraising activities (8). We continually upgrade our production technology (4). We provide our employees with meaningful employment, fair wages, and an ethical workplace (6, 9), while providing a fair return on investment for our shareholders. Components: 1. Customers 2. Products or services 3. Markets 4. Technology 5. Survival, Growth, and Profitability 6. Philosophy7. Self-concept 8. Public image 9. Employees You are required to propose a new mission statement for the krispy kreme doughnuts for the…Creative Homework/Shofl Project Pick your favoriterestaurant. Identify two or three activity metrics andtwo or three outcome mettics that you believe therestaurant could use to better monitor and control itsperformance in the area of service. Explain why youbelieve each mettic selected is well suited for evaluating service performance (including why it is wellsuited to serve as an activity metric as opposed 10an outcome metric in this context). Identify as wellwhich of these metrics would most likely be easier totrack, and why