Discuss current trends in the technological environment that marketers must be aware of and provide examples of company responses to each trend.
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Q: the introduction of innovation is a critical factor in technological progress
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Q: Why should the global marketer today be fully aware of the intertwined nature of the global economy?
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- Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them.Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?Describe the challenges marketers face with changing economic conditions. What factors should marketers consider in offer value to today’s customers?
- Discuss in what ways technology affects marketing. Think both from consumers' and marketers' sides.Discuss the impact of the technologicalenvironment on a firm’s marketing activities.Take into consideration the macroenvironment factors that drive the way you do business today. How will these factors change in the future? What other major trends could affect marketing?
- Describe how technology enhances the exchange between marketers and consumers.How do changing consumer preferences and societal trends impact businesses, and how can companies effectively respond to these shifts to remain competitive and relevant in the market?How can businesses adapt their market segmentation strategies in response to changing market dynamics and competitive pressures?
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response.Please provide an example of how a company’s marketing organization can ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?