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- How can businesses adapt their customer segmentation strategies in response to changing market dynamics and competitive pressures?How can firms use customer demographics like income, market size,education, and ethnicity to market to their customers better?What are the strategies used for market penetration?
- How can \a firm adjust its marketing strategy to accommodate changes in market segments?How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?Why does a company need to consider its currentmarketing situation, including competitive trends, whensetting objectives for market share?
- Describe the challenges marketers face with changing economic conditions. What factors should marketers consider in offer value to today’s customers?Critically discuss why it is important that marketers study the business environment within which they operate, including their competitors. Give a company of your choice as an example.As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage.
- What are the difference between business markets and consumer markets?How does strategic marketing facilitate partnerships and alliances to enhance market presence?1. Identify the different sources of business opportunities. Cite an example for each sources of business opportunities that will meet the needs of the market.