Discuss how can a business effectively balance short-term marketing growth goals with long-term brand-building efforts?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
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Discuss how can a business effectively balance short-term marketing growth goals with long-term brand-building efforts?

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