Answered: Discuss Is the Homo Economicus…

Microeconomics A Contemporary Intro

10th Edition

ISBN:9781285635101

Author:MCEACHERN

Publisher:MCEACHERN

Chapter6: Consumer Choice And Demand

Section: Chapter Questions

Problem 2QFR

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Q. 4 Economists suggest that common people consciously equate marginal utility with price as they are shopping for groceries, but I don't think anyone else but economists may do this and I suspect even they slip up. It is ridiculous to describe consumer behavior in terms of a theory that consumers have never even heard of. Humans are not super calculators. Many times people buy things on a whim. For example, I buy chewing gum at the checkout counter and it is not on my original list of items to purchase. Discuss Is the Homo Economicus assumption, that is, humans have the super-cognitive ability, are super-rational, and possess full information of all relevant costs, tradeoffs, budget available, and consequences, a reasonable assumption, or is there some other psychological model of consumer behavior that seem s more reasonable and explain observed human behavior well.

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