Discuss the financial impact of logistics in today’s businesses.   Guideline Notes Required to explain the influence of e-commerce on logistics. The discussion must provide clarity on how the tool improves the logistics function. They should then compare the aspects of a business to consumer (B2C) distribution channel to those of a business to business (B2B) distribution channel. Provide relevant examples to support the discussion. Pure discussion is required,

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Discuss the financial impact of logistics in today’s businesses.

 

Guideline Notes

Required to explain the influence of e-commerce on logistics. The discussion must provide clarity on how the tool improves the logistics function. They should then compare the aspects of a business to consumer (B2C) distribution channel to those of a business to business (B2B) distribution channel. Provide relevant examples to support the discussion. Pure discussion is required, no tabulation.

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