What is the advantage of the free-form layout to the customer?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What is the advantage of the free-form layout to the customer?
This type of layout is designed to get the customer`s attention.
Customers are encouraged to explore the store with this type of layout.
Customers can purchase merchandise in this type of layout.
O Customers feel like they are in relaxed environment and are more likely to buy.
O The layout guides the customer through the store.
Transcribed Image Text:What is the advantage of the free-form layout to the customer? This type of layout is designed to get the customer`s attention. Customers are encouraged to explore the store with this type of layout. Customers can purchase merchandise in this type of layout. O Customers feel like they are in relaxed environment and are more likely to buy. O The layout guides the customer through the store.
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