Discuss the possible reasons of conflict, which may arise in a typical distribution channel. Discuss by giving examples from any product(s) or service(s) distribution channel. Students are required to provide brief examples from different product/service cases

Discuss the possible reasons of conflict, which may arise in a typical distribution channel. Discuss by giving examples from any product(s) or service(s) distribution channel. Students are required to provide brief examples from different product/service cases

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 2DYMP

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Concept explainers

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.

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Explain with examples the characteristics of direct distribution channels and indirect distribution channels . Include inclusive, selective and exclusive distribution in your discussion. Provide examples? Include a conclusion for distribution management in logistics industry?
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How does a distribution company minimize the amount of transactions in the channel?
What is channel power? Explain the various types/basis of channel power that can be used in managing a marketing channel. Explain with suitable example in context of any fmcg company of your choice.
Explain how does a distribution company minimize the amount of transactions in the channel?
With the help of example and illustration discuss direct and in-direct marketing distribution system. Give an example of producer that uses two or more different channels of distribution briefly discuss what problems this might cause, also elaborate the difference between vertical and horizontal system.
As you consider distribution, address the following items: . Is distribution an important element of the marketing mix? . Describe one of the three major distribution strategies with an example. • Provide a real life example of channel conflict and discuss why the conflict may exist.
What type of distribution network is typically best suited for highly differentiated products? Explain your answer briefly.
1. For instance you are a Mini grocery store owner. As an owner, how can you use the distribution mix? Explain by using the six (6) distribution mix provided below this question. Here's the reference. Six Distribution Mix Making products available requires a consistent distribution plan composed of the following six(6) mix elements: 1) Coverage - having the proper types of outlet in a geographical area is important, not just to expand capacity, but to lower cost and increase speed of logistics. 2) Placement - a product has placement when it carried in the store. Placement objectives or having a right target number of outlets ensure customer's utmost convenience. 3) Volume - the right inventory level at the stores is critical. A firm may launch a new brand of product or promotional campaign, which may result in out-of-stock situations. Too much inventory or "overloading" the outlets, on the other hand, is unhealthy as it goes against how a channel member normally…
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Tyson Foods is the largest U.S. beef and chicken supplier, processing more than 100,000 head of cattle and 40-plus million chickens weekly. Primary distribution channels are supermarket meat departments. However, the company is now expanding distribution into convenience stores. There are almost 150,000 gas stations and convenience stores where the company would like to sell hot Buffalo chicken bites near the checkout. This is a promising channel, as sales are growing considerably at these retail outlets and profit margins on prepared foods are higher than selling raw meat to grocery stores. Tyson will have to hire 10 more sales representatives at a salary of $45,000 each to expand into this distribution channel because many of these types of stores are independently owned. Each convenience store is expected to generate an average of $50,000 in revenue for Tyson. If Tyson’s contribution margin is 30 percent on this product, what increase in sales will it need to break even on the…