Discussion #1 What are the key categories of nontraditional marketing? How has marketing promotion evolved over the past decade? How has technology contribute to the changes? Discussion #1 View Youtube video “CT Style takes over Pepe’s Pizza What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas? Only 250 words needed
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Discussion #1
- What are the key categories of nontraditional marketing?
- How has marketing promotion evolved over the past decade? How has technology contribute to the changes?
Discussion #1
View Youtube video “CT Style takes over Pepe’s Pizza
- What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?
Only 250 words needed
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- FORECASTING THE FUTURE PERFORMANCE OF ABERCROMBIE FITCH Use online resources to work on this chapters questions. Please note that website information changes over time, and these changes may limit your ability to answer some of these questions. Clothing retailer Abercrombie Fitch enjoyed phenomenal success in the late 1990s. Between 1996 and 2000, its sales grew almost fourfoldfrom 335 million to more than 1.2 billionand its stock price soared by more than 500%. However, in 2002, its growth rate had begun to slow down, and Abercrombie had a hard time meeting its quarterly earnings targets. As a result, the stock price in late 2002 was about half of what it was 3 years earlier. Abercrombies struggles resulted from increased competition, a sluggish economy, and the challenges of staying ahead of the fashion curve. From late 2002 until November 2007, the companys stock rebounded strongly; however, its stock price declined during the 2008 economic downturn. Its stock price rebounded until late October 2011, when it began a downward trend again. Questions remain about the firms long-term growth prospects. However the company has been cutting costs and trying to improve productivity with its focus on the supply chain. In addition, it has been actively repurchasing shares, indicating that management believes its shares are undervalued. The company continues to steadily expand stores abroad while closing under-performing domestic stores. Given the questions about Abercrombies future growth rate, analysts have focused on the companys earnings reports. Financial websites such as Yahoo! Finance, Morningstar, and MSN Money (www.msn.com/en-us/money/markets) provide information on the companys recent earnings history along with a summary of analysts earnings forecasts. DISCUSSION QUESTIONS Based on analysts forecasts, what is the expected long-term (5-year) growth rate in earnings?Question: 4. Vanguard Office Supplies Is A Nationwide Retail Chain That Offers Office Supplies And Office Furniture. Company Management Has Decided That, From Both A Competitive And A Cost-cutting Standpoint, Vanguard Should Offer Its Own Private-label Brands For Products Like Student Notebooks, Fillers, Ledgers And Journals, Bond And Linen Paper, And Other Products. ... This problem has been solved! See the answer 4. Vanguard Office Supplies is a nationwide retail chain that offers office supplies and office furniture. Company management has decided that, from both a competitive and a cost-cutting standpoint, Vanguard should offer its own private-label brands for products like student notebooks, fillers, ledgers and journals, bond and linen paper, and other products. To accomplish this objective, Vanguard is considering the purchase of Omega Paper, a manufacturer of paper products and notebooks. A five-year income forecast for Omega is given, along with other pertinent information.…Technology in Business: 5 Successful Cases When Companies Succeeded in DigitalBusiness technology has been rapidly changing the world for years. Market research shows that these are not tech companies only that have found business technology vastly improving their efficiency. 52% of companies worldwide report an increase in worker productivity, 49% — better performance, and 46% — better customer experience after digital renovation. Domino’s Pizza:Context: Domino’s Pizza is one of the biggest pizza restaurant chains in the world. This is an international business operating in more than 83 countries. The business started its journey pretty successfully. In 2007, the stock price of Domino’s Pizza was $32.25. This was a good rise compared to $14.70 in 2004. But in 2008, things started to change. Domino’s experienced a steady decline. In October of the same year, their stock price was only $5.95. The team started to look for ways to revamp the business and grow again.Challenge: Drop in…
- Question 1 An ad which offers the consumer$100 off on his next grocery store visit is most likely aimed at: Answer a arousing desire b obtaining action c getting attention d holding interest Question 2 Which of the following is NOT anexample of sales promotion? Answer a a banner ad on AOL’s stockpage b bumper sticker that says,“Drink more milk“ c samples of a new low-fat snackcracker given away at a supermarket d a display of fishing equipmentby a sporting goods store in a shopping mall e a small toy in a kid’s“happy meal” at McDonald’s Question 3 The best way to reach INNOVATORSis through: Answer a the mass media b salespeople c local opinion leaders d impersonal and scientificinformation sources e salespeople and the mass media Questions 4 Budgeting for marketing expensesby computing a percentage of forecasted sales: Answer a is especially suitable for newproducts balways results in increasedexpenditure levels from year to year c is very complicated–and thusthis method is not…Question 2 HASF & company sells paint and paint supplies carpet and wallpaper at a single store location in suburban Baltiomore Although the company has been very profitable over the year management has seen very profitable over the year management has seen a significant decline in wallpaper sales and earnings Much of this decline is attributable to the internet and to companies that advertise deeply discounted prices in magazines and offer customer free shipping and toll free telephone number recent figures follow Paint and supplies Carpeting wallpaper Total sales 250,000 230,000 70,000 550,000 less variable cost 170,000 161,000 56,000 387,000 fixed costs 40,000 40,000 40,000 120,000 total cost 210,000 201,000 96,000 507,000 operating income 40,000 29,000 -26,000 43,000 Other information: Management is studying whether to drop wallpaper because of the changing market and accompanying loss if the line is dropped the following changes are expected to…6. A business has decided to develop and market a new laptop. Management has calculated the average cost for each laptop would be $1000 and has added a 70% margin to set the final price. Which type of pricing method is this business using? (a) Cost pricing (b) Market pricing (c) Penetration pricing (d) Competition pricing 7. Which of the following strategies uses a sales approach to marketing? (a) A business that focuses on producing products (b) A business that decides to increase its advertising budget (c) A business that decides to implement loyalty cards for their customers (d) A business that focuses on customer satisfaction in order to increase their sales
- State the appropriate Pricing policy to be adopted: (i) A perishable item, with more than 80% of its shelf life over (ii) 'A' is a new product for the company and for the market and large scale production (iii) New version of mobile phone was launched by a existing mobile phone manufacturer where the manufacturer is financially strong.Question 3 Week 9: Tutorial 8 Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it shouldprice the product. The company is facing intense competition from five other companies. In such asituation, what should be Agatha’s Inc. pricing objective? Provide an explanation for your answer.Question 17 Home Builder Supply, a retailer in the home improvement industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this store, which currently has an abandoned warehouse located on it. Last month, the marketing department spent $15,000 on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store. Which of the following should be included as part of the incremental earnings for the proposed new retail store? a. The original purchase price of the land where the store will be located. b. The cost of demolishing the abandoned warehouse and clearing the lot. c. The loss of sales in the existing retail outlet, if customers who previously drove across town to shop at the existing outlet become customers of…
- Im looking for assistance with question 4 (bold below), including parts a and b Practice 1: & F., Inc. has developed a new product, the Number Cruncher 2000 to add to its ever-expanding offerings. After doing market research, it has determined that customers would be willing to pay $140 for the NC2000. D&F seeks to earn 25% profit on the product. At present, D&F makes a similar, old style model (The NC1000) for $101.25, which sells for $130. What must the target cost be in order to earn the 25% profit that the company demands? If D&F can adjust its costs to the target cost, the company estimates that it can sell 50,000 NC2000s. What would D&F’s profit be at this point? How many of the old style NC1000s would have to be sold to reach the same profit? D&F’s head of manufacturing operations is sensitive to the attainability of the cost projections in number 1 above. He has been analyzing the production process to determine how long it takes for…Q: If you were at Alice's place, what would you opt and why? Alicia WongAlicia Wong, Corporate Supply Manager, Thain Foods Limited, wanted to prepare a proposal to manufacture mustardin-house. Mustard, an important ingredient in many of thecompany’s products, was currently purchased from an outside supplier. She hoped a comprehensive proposal could beprepared in one-month’s time for the CEO’s approval. GENERAL COMPANY BACKGROUNDThain Foods Limited (TFL) had been in business for morethan 30 years. Its products included a wide range of syrups,fudges, cone dips, sauces, mayonnaise, and salad dressings. Its customers were major food chains, hotels, andrestaurants in North America and Europe.TFL believed in continuous improvement to itsoperations. Over the last two years, it invested more than$2 million in plant facilities, the bulk of it new, state-ofthe-art process equipment and process control. All production and process control functions were computerized formaximum efficiency.TFL…Refer to the information for Petoskey Company from Exercise 8-44. Assume that 20% of theAlanson customers choose to buy from Petoskey because it offers a full range of products, including Conway. If Conway were no longer available from Petoskey, these customers would goelsewhere to purchase Alanson.Required:CONCEPTUAL CONNECTION Estimate the impact on profit that would result from droppingConway. Explain why Petoskey should keep or drop Conway