Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.
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Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.
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- Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?Questions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500
- Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?Write a summary of 'Email Marketing in the Digital Age' by April Mullen.
- Please text format answer in one page, share what you learn about a restaurant business owner, answer the following questions regarding what you will need to begin developing a marketing strategy. Be sure to explain your answer in full detail. Provide an example of how you will address one of the elements of the marketing mix (the 4 Ps)? . Product . Price . Place (distribution, location, packaging) . Promotion (communication)Many companies are turning to marketing public relations (MPR) to support corporate or product promotion and image making. Assess the major MPR functions performed by Samsung? Illustrate with examples.The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan. Avoid using the examples already provided in this Unit The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan. Avoid using the examples already provided in this Unit
- As the Head of Marketing Communications for a leading mobile brand ,you are planning various steps in developing effective communication campaign for the brand. Discuss these steps in detail. Explain BrielfySocial Media is a powerful tool in marketing. It is one of the digital marketing techniques used to utilize social networking platforms to gain traffic and attract targeted audiences. State FIVE important roles of Social Media in Digital Marketing Strategy. 2. Email marketing is a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail with an exception that instead of sending mail through the postal service, messages are sent electronically via email. In your own words, state and discuss FOUR advantages of Email MarketingExamine Adidas website https://www.adidas.com/us Seek to identify the steps of the communications and marketing plan they may have implemented. Is there a strategic approach to communications that they may also be using? In answering both questions, what evidence can you share to validate your claims?