You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions
You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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- You are opening a bookstore, and now working on the marketing plan.
- Select two target markets for your business. Please explain the criteria you considered in segmentation.
- Present an appropriate marketing mix for each target market. Provide explanations on your decisions.
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