What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the steps of the process. Assume you work for an automotive company. Apply the steps to college student in the market for a car

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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1. What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the steps of the process. Assume you work for an automotive company. Apply the steps to college student in the market for a car

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