Distinguish between the following types of forecasts:c. Causal versus naive

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Distinguish between the following types of forecasts:
c. Causal versus naive

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Forecasting:

Forecasting is the process of identifying the demand accurately for future production planning and decision-making purposes. It is an important area of manufacturing organizations as forecasting plays a vital role in the efficiency of the organization.

Causal forecasting:

It is the method of forecasting that operates and the premise that a variable to forecast will have a cause-effect relationship with one or more than one independent variable. This is the forecasting method that takes into consideration all the possible factors that can impact a dependent variable. The data for causal forecasting can range from internal sales data to the external data recorded from surveys, indicators, social chatter, and so on.

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