Doggie Treats is a company in Gauteng that sells nutritious dog food and treats to dog pet owners. The owner, Mr. Smith, is deciding to conduct business on the online platform where customers could order dog food and treats for their pets online. Mr. Smith has requested your services as the online business consultant to advise further on this new way of conducting business. Question 1 Selling physical products through an online e-commerce store can be lucrative, although it is also competitive. 1.1 Explain to Mr. Smith how a brick and mortar business find customers compared to how ecommerce stores find customers. 1.2 Elaborate on any FIVE advantages of e-commerce retail Question 2 Explain in detail an appropriate online business revenue model suited for Doggie Treats. Include in your answer any FIVE business benefits this model provides to a business.

Doggie Treats is a company in Gauteng that sells nutritious dog food and treats to dog pet owners. The owner, Mr. Smith, is deciding to conduct business on the online platform where customers could order dog food and treats for their pets online. Mr. Smith has requested your services as the online business consultant to advise further on this new way of conducting business. Question 1 Selling physical products through an online e-commerce store can be lucrative, although it is also competitive. 1.1 Explain to Mr. Smith how a brick and mortar business find customers compared to how ecommerce stores find customers. 1.2 Elaborate on any FIVE advantages of e-commerce retail Question 2 Explain in detail an appropriate online business revenue model suited for Doggie Treats. Include in your answer any FIVE business benefits this model provides to a business.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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