WatchandGo.com is such OTT (over-the-top) platform that offers digital content over the Internet. Over the years, it has offered free ad-supported content. However, WatchandGo.com has planned to upgrade its content management strategies by adding premium content with a subscription based model while also increasing its distribution. They want to employ a paywall strategy to their existing viewers while offering their premium content only to the fee-paying subscribers. Considering this case, please answer the following: Question 1: Explain the utility of Customer Relationship Management (CRM) for WatchandGo.com Describe how CRM can help WatchandGo.com offer customized content and service to its viewers.(300 words please)

WatchandGo.com is such OTT (over-the-top) platform that offers digital content over the Internet. Over the years, it has offered free ad-supported content. However, WatchandGo.com has planned to upgrade its content management strategies by adding premium content with a subscription based model while also increasing its distribution. They want to employ a paywall strategy to their existing viewers while offering their premium content only to the fee-paying subscribers. Considering this case, please answer the following: Question 1: Explain the utility of Customer Relationship Management (CRM) for WatchandGo.com Describe how CRM can help WatchandGo.com offer customized content and service to its viewers.(300 words please)

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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