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- Which of the following is NOT one of the major companies made up the majority (about 75%) of the nitrogen fertilizer market in the US? Question 8 options: A) Nutrien B) CF C) Koch D) ChevronQuestion 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that?Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that? b)What type of people do you think will watch "Deal or no Deal"? c)Who would watch “The Bold and Beautiful” on C10 in the afternoon? d)f) In what ways can Australian soap operas like " Home and Away" compete with American sit -com programs like “The Big Bang Theory”.
- Q#2: Discuss the main causes of ethical issues in business and suggest what preventive measures also business owner can take to avoid them. Please use appropriate examples? Main Causes: 1) Pressure 2)Opportunity 3)AttitudeExplanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colludingQ1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.
- 1 what's market typologies? 2 what's market theories? 3 References to the above questions15 Macroenvironmental factors operate in the external environment. Question 15 options: True FalseQ2. PleStarbucks is progressive in terms of gender equity policies. By the 1990s it was offering health insurance coverage to Starbucks partners (employees) who were in lesbian and gay relationships, and its health care insurance covers gender reassignment surgery. More recently it announced that it had eliminated its partners’ gender wage gap: Starbucks male and female partners performing similar work are paid almost exactly the same—within 99.7% of each other (compared with about 70% nationwide). However, several large Starbucks shareholders think its gender efforts still fall short. For example, Zevin Asset Management proposed that Starbucks report on whether its paid family leave policy was discriminatory. According to Starbucks, the policy is generousase read the following case and answer the questions given at the end. [10 marks] Starbucks is progressive in terms of gender equity policies. By the 1990s it was offering health insurance coverage to Starbucks partners…
- Question: The macro-environment consists of forces that give rise to opportunities and pose threats to an enterprise. Using the information given , perform a macro analysis and assess the factors Nando's considered before making business decisions regarding the various outlets.Ms. Zamzam owns a small company with very limited resources. Which target marketing strategy is suitable for her company? None of the options She could serve only one or a few segments. She could serve all the GCC market segments She could serve all the market segments in the worldQ.3: Marketing Managements’ job is to build relationship with customers by creating customer value and satisfaction, however marketing manager cannot do this alone. Describe how the major actors in microenvironment can help marketing manager to create customer value and satisfactions?