Goal: write a plan that outlines the promotional mix to be used Situation 1 -Consumer product, durable, slightly complex Introductory stage of the PLC Selective distribution -You have a large firm. Highly concentrated market in large urban areas Situation 2 Industrial product that is complex and expensive -Introductory stage of the PLC -You have a small company Small market, highly dispersed Due: July 21st by 5pm

Goal: write a plan that outlines the promotional mix to be used Situation 1 -Consumer product, durable, slightly complex Introductory stage of the PLC Selective distribution -You have a large firm. Highly concentrated market in large urban areas Situation 2 Industrial product that is complex and expensive -Introductory stage of the PLC -You have a small company Small market, highly dispersed Due: July 21st by 5pm

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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MARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?
(a) What initial promotional plan directed to consumers in the target market did Callaway use? (b) Why did this make sense to Callaway and her team when Warm Delights was launched?
Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of Cerassiee tea. 1. Communication Strategy and Promotional Mix - Develop a Creative brief-Describe the message strategy and key approach(es) to be used in communication-Create a prototype for at least one communication material.-Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.
This is all apart of one question I promise. This is for a Marketing Class. 1. What are the various promotion elements that Pepe’s uses to communicate with customers? What role does word of mouth play in Pepe’s integrated marketing communications? Evaluate free pizza as a form of sales promotion in Pepe’s success.
4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”
1 Identify and briefly describe the four promotional methods an organization can use in its promotional mix. 2 Define primary demand and selective demand. Give example for each. 3 What are push and pull policy. Explain in DETAIL. Give example for each. 4 Explain word of mouth, buzz marketing, and viral marketing. Give example for each.
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
8- The promotion tool which is suitable for mass marketing is ______________. a. Direct mail b. Advertising c. Email d. Personal selling
Can you answer the following questions please – (1)What is promotion and what role it plays within the 4Ps of marketing? ***My Product – Carbon Fiber Bicycle (2)How can I reach target audience? My promotional mix should advertising, personal selling, direct marketing, social media, public relations and sales promotion.
Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?