e expected value for each decision and select the best one.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 31P
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9. The Miramar Company is going to introduce one of three new products: a widget, a
hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will
determine the profit or loss the company realizes, as shown in the following payoff
table:
53
Market Conditions
Favorable
Stable
Unfavorable
Product
.2
.7
.1
Widget
Hummer
$120,000
60,000
35,000
$70,000
40,000
$-30,000
20,000
Nimnot
30,000
30,000
a. Compute the expected value for each decision and select the best one.
b. Develop the opportunity loss table and compute the expected opportunity loss for
each product.
c. Determine how much the firm would be willing to pay to a market research firm to
gain better information about future market conditions.
Transcribed Image Text:9. The Miramar Company is going to introduce one of three new products: a widget, a hummer, or a nimnot. The market conditions (favorable, stable, or unfavorable) will determine the profit or loss the company realizes, as shown in the following payoff table: 53 Market Conditions Favorable Stable Unfavorable Product .2 .7 .1 Widget Hummer $120,000 60,000 35,000 $70,000 40,000 $-30,000 20,000 Nimnot 30,000 30,000 a. Compute the expected value for each decision and select the best one. b. Develop the opportunity loss table and compute the expected opportunity loss for each product. c. Determine how much the firm would be willing to pay to a market research firm to gain better information about future market conditions.
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