Eastern Chemical Company produces three products. The operating results of the current year are: Sales Target Price Actual Product Quantity 1,430 7,150 Price Difference $ 304.00 $ 305.00 $ 1.00 (42.00) $ 107.50 A В 316.60 274.60 715 221.50 329.00 The firm sets the target price of each product at 150% of the product's total manufacturing cost. It appears that the firm was able to sell Product C at a much higher price than the target price of the product and lost money on Product B. Tom Watson, CEO, wants to promote Product C much more aggressively and phase out Product B. He believes that the information suggests that Product C has the greatest potential among the firm's three products because the actual selling price of Product C was almost 50% higher than the target price, while the firm was forced to sell Product B at a price below the target price. Both the budgeted and actual factory overhead for the current year are $701,800. The actual units sold for each product also are the same as the budgeted units. The firm uses direct labor dollars to assign manufacturing overhead costs. The direct materials and direct labor costs per unit for each product are: Product A Product B Product C Direct materials $ 69.00 $ 133.40 $ 84.00 Direct labor 39.00 31.00 14.30 Total prime cost $ 108.00 $ 164.40 $ 98.30 The controller noticed that not all products consumed factory overhead similarly. Upon further investigation, she identified the following usage of factory overhead during the year: Total Product A Product B Product C Overhead Number of setups $ 8,000 157,300 357,500 94,000 85,000 6. 9. 7 Weight of direct materials (pounds) Waste and hazardous disposals Quality inspections Utilities (machine hours) 419 269 369 44 64 49 49 54 54 2,860 8,900 1,430 Total $ 701,800 Required: 1. Determine the manufacturing cost per unit for each of the products using the volume-based method. 2. What is the least profitable and the most profitable product under both the current and the ABC systems? 3. What is the new target price for each product based on 150% of the new costs under the ABC system? Compare this price with the actual selling price.

Survey of Accounting (Accounting I)
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Chapter12: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 12.16E: Product cost concept of product pricing Based on the data presented in Exercise 12-15, assume that...
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Eastern Chemical Company produces three products. The operating results of the current year are:
Sales
Actual
Target
Price
Product Quantity
Price
Difference
$ 304.00
$ 305.00
1,430
7,150
$ 1.00
(42.00)
A
В
316.60
274.60
C
715
221.50
329.00
$ 107.50
The firm sets the target price of each product at 150% of the product's total manufacturing cost. It appears that the
firm was able to sell Product C at a much higher price than the target price of the product and lost money on
Product B. Tom Watson, CEO, wants to promote Product C much more aggressively and phase out Product B. He
believes that the information suggests that Product C has the greatest potential among the firm's three products
because the actual selling price of Product C was almost 50% higher than the target price, while the firm was forced
to sell Product B at a price below the target price.
Both the budgeted and actual factory overhead for the current year are $701,800. The actual units sold for each
product also are the same as the budgeted units. The firm uses direct labor dollars to assign manufacturing
overhead costs. The direct materials and direct labor costs per unit for each product are:
Product A
Product B
Product
Direct materials
$ 69.00
$ 133.40
$ 84.00
Direct labor
39.00
31.00
14.30
Total prime cost
$ 108.00
$ 164.40
$ 98.30
The controller noticed that not all products consumed factory overhead similarly. Upon further investigation, she
identified the following usage of factory overhead during the year:
Total
Product A
Product B
Product C
Overhead
Number of setups
$ 8,000
157,300
357,500
94,000
9.
7
Weight of direct materials (pounds)
Waste and hazardous disposals
Quality inspections
Utilities (machine hours)
419
269
369
44
64
49
49
54
54
85,000
$ 701,800
2,860
8,900
1,430
Total
Required:
1. Determine the manufacturing cost per unit for each of the products using the volume-based method.
2. What is the least profitable and the most profitable product under both the current and the ABC systems?
3. What is the new target price for each product based on 150% of the new costs under the ABC system? Compare
this price with the actual selling price.
Transcribed Image Text:Eastern Chemical Company produces three products. The operating results of the current year are: Sales Actual Target Price Product Quantity Price Difference $ 304.00 $ 305.00 1,430 7,150 $ 1.00 (42.00) A В 316.60 274.60 C 715 221.50 329.00 $ 107.50 The firm sets the target price of each product at 150% of the product's total manufacturing cost. It appears that the firm was able to sell Product C at a much higher price than the target price of the product and lost money on Product B. Tom Watson, CEO, wants to promote Product C much more aggressively and phase out Product B. He believes that the information suggests that Product C has the greatest potential among the firm's three products because the actual selling price of Product C was almost 50% higher than the target price, while the firm was forced to sell Product B at a price below the target price. Both the budgeted and actual factory overhead for the current year are $701,800. The actual units sold for each product also are the same as the budgeted units. The firm uses direct labor dollars to assign manufacturing overhead costs. The direct materials and direct labor costs per unit for each product are: Product A Product B Product Direct materials $ 69.00 $ 133.40 $ 84.00 Direct labor 39.00 31.00 14.30 Total prime cost $ 108.00 $ 164.40 $ 98.30 The controller noticed that not all products consumed factory overhead similarly. Upon further investigation, she identified the following usage of factory overhead during the year: Total Product A Product B Product C Overhead Number of setups $ 8,000 157,300 357,500 94,000 9. 7 Weight of direct materials (pounds) Waste and hazardous disposals Quality inspections Utilities (machine hours) 419 269 369 44 64 49 49 54 54 85,000 $ 701,800 2,860 8,900 1,430 Total Required: 1. Determine the manufacturing cost per unit for each of the products using the volume-based method. 2. What is the least profitable and the most profitable product under both the current and the ABC systems? 3. What is the new target price for each product based on 150% of the new costs under the ABC system? Compare this price with the actual selling price.
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