Effective advertising influences behavior or thought patterns.” By: Diosdado Salvador Jr. Former ASEAN President, Johnson & Johnson Explanation of this quote
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“Effective advertising influences behavior or thought patterns.” By: Diosdado Salvador Jr. Former ASEAN President, Johnson & Johnson
Explanation of this quote
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- 3. Describe several ads that you think are particularly effective and compare them with other ads that you think are ineffective. How would you improve the less effective ads? Explain.Fear appeals in advertisements are a form of negative reinforcement. Can youcite a particular advertisement that utilizes fear and briefly discuss how effectivethe ad is in promoting the product/s.Would you respond differently to advertisingmessages if you knew they were written by AI ratherthan by a human? Why or why not?
- How might advertising make markets less competitive? How might it make markets more competitive? • Give the arguments for and against brand names.Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?What was the most important development in the history of advertising? ps. Course: Advertising management MKT2247
- In light of this, please keep in mind That Do you think that advertising tools like Big Data and Predictive Analytics would have been useful a decade or so ago? Where does this come from, if at all?Explain these FOUR (4) major advertising decisions that a company would need to consider. Objectives setting Budget decisions Developing strategies Evaluating campaigns. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?
- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.Advertising tries to persuade or influence consumers to do something such as buying a product or checking out a brand's website. • True • FalseReferring to higher education institution's social media campaign to support their 2023 academic year registration, write a discussion on their marketing campaign’s current use of the various forms of advertising on social media networks. (500 - 700 Words)