Fear appeals in advertisements are a form of negative reinforcement. Can you cite a particular advertisement that utilizes fear and briefly discuss how effective the ad is in promoting the product/s.
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Fear appeals in advertisements are a form of negative reinforcement. Can you
cite a particular advertisement that utilizes fear and briefly discuss how effective
the ad is in promoting the product/s.
Step by step
Solved in 2 steps
- Find two examples of online advertisements that use one of these appeals, (you can search product websites, YouTube, and/or Facebook. For each ad, identify the advertising appeal and explain how that appeal is appropriate given the target market. (Please do not use Plagiarism and or copy from online source)Identify three Youtube ads designed to persuade buyers to view the products being advertised as shopping items rather than convenience items. What is similar about the strategies employed in the Youtube ads? Do you think the YouTube ads are successful? Why or why not?Identify three television commercials designed to persuade buyers toview the products being advertised as shopping items rather thanconvenience items. What is similar about the strategies employed in thecommercials? Do you think the commercials are successful? Why or whynot?
- Which type of ads provide a great deal of versatility and are used in other ad types such as carousel ads and interactive ads? Video Text Boosted Posts Collection Lead formFind and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?Collect a variety of print advertiements (At least 10 ) and analyze how persuasion is used. What types of cognitive and effective techniques are utilized? Do certain types of advertisements tend to use specific kinds of persuasive techniques?
- Verizon spends millions of dollars each year on advertising for manydifferent purposes. Provide an example of how it might design aninformative ad, a persuasive ad, and a reminder ad.3. Describe several ads that you think are particularly effective and compare them with other ads that you think are ineffective. How would you improve the less effective ads? Explain.How a brand can apply the concept of Identification and Daydreaming, these two defense mechanisms for promoting its products to the target consumer. Explain with two advertisements examples (must share the ad link).
- See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?