Either find a utility function for each of the examples or discuss what properties should it have. a) Promise margarine is just as good as butter. b) Things go better with Coke. c) You can't eat just one Pringle's potato chip. d) Krispy Kreme glazed doughnuts are just better that Dunkin' Donuts

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter3: Preferences And Utility
Section: Chapter Questions
Problem 3.6P
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Many advertising slogans seem to be asserting something about people's preferences. How would you capture the following slogans with a mathematical statement about the utility function? Either find a utility function for each of the examples or discuss what properties should it have.

a) Promise margarine is just as good as butter.

b) Things go better with Coke.

c) You can't eat just one Pringle's potato chip.

d) Krispy Kreme glazed doughnuts are just better that Dunkin' Donuts

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