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- What are the differences between Products and Services? What is Service Marketing? Explain with examples.Discuss each of the following objectives listed and the relationship each has withjob shop performance.b. Provide a high level of customer serviceWhat are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?Identify three situations in which you use self-service delivery. For each situation, what is your motivation for using self-service delivery, rather than having service personnel do it for you?