Ethical Considerations. Manufacturers that havebeen selling to wholesalers and other intermediariesoccasionally decide to start selling directly to endcustomers, which of course puts them in competitionwith the channel partners that have been selling forthem. Even if this is legal, do you think such movesare ethical? Why or why not?
Ethical Considerations. Manufacturers that havebeen selling to wholesalers and other intermediariesoccasionally decide to start selling directly to endcustomers, which of course puts them in competitionwith the channel partners that have been selling forthem. Even if this is legal, do you think such movesare ethical? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ethical Considerations. Manufacturers that have
been selling to wholesalers and other intermediaries
occasionally decide to start selling directly to end
customers, which of course puts them in competition
with the channel partners that have been selling for
them. Even if this is legal, do you think such moves
are ethical? Why or why not?
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