exercise equipment company produces exercise equipment designed for people with back injuries. Since this is a small market largely ignored by other exercise equipment makers, this equipment manufacturer is engaged in _______. Select one: a. micromarketing b. aggregated marketing c.
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An exercise equipment company produces exercise equipment designed for people with back injuries. Since this is a small market largely ignored by other exercise equipment makers, this equipment manufacturer is engaged in _______.
micromarketing
aggregated marketing
individual marketing
local marketing
derived marketing
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- How does the “LIVE TESTS” campaign demonstrate the characteristic ofintegrated marketing communication? What grade would you give “LIVE TESTS” on integrated effectiveness? (was it effective? Explain).Please answer it as fast as you can in your words As a Marketing Manager in the Nespresso company, recommend new ideas concerning only 3 of the following: Product Development Market Segmentation Distribution Strategy Pricing StrategyA country’s market for new motor vehicles is dominated completely by two firms, Fastcars Ltd and Slowcars Ltd. Market revenue is fixed at $10 billion. Each firm can choose whether to advertise. Advertising costs $1 billion for each firm that advertises. If one firm advertises and the other does not, then the firm that advertises receives 100% of market revenue and pays for its advertising. If both firms advertise, they split the market revenue 50:50 and pay for their respective advertising. If neither advertises, they split the market revenue 50:50 but without the expense of advertising. a) What strategy would you advise that Fastcars Ltd should follow? b) What would you predict will be the strategy chosen by each firm? c) Is there an outcome that would make both firms better off? In case you find that there is such an outcome, is it achievable?
- Study the evolution of any brand/company of your choice regarding its target market. In addition, also discuss how the brand/company differentiate and position its products/services to get the maximum competitive advantageThe holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters in marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing. Explain how Coca Cola uses Holistic marketing concept.Market Structure Number of Firms Type of Product Sold Price Taker? Price Formula Freedom of Entry? Short-run Profit? Long-run Profit? Industry ExamplesPerfect Competition ManyDifferentiated or IdenticalYesP<MCYesNoYes[Insert two to three example industries that meet the criteria of the market structure.]Monopolistic Competition[Insert two to three example industries that meet the criteria of the market structure.]Monopolies [Insert two to three example industries that meet the criteria of the market structure.]Oligopolies[Insert two to three example industries that meet the criteria of the market structure.]
- True/False In Perfect competition market, differentiated goods are sold.{(P-ATC)*Q} and ATC-P*Q how are these two equations different and which one to use in profit maximization of market structure?In competitive market structure, firms earn zero economic profit in the long run but still remain in the market. Firms facing loss in short run may continue to produce in a competitive market structure. Price discrimination is beneficial for the society in general but it is difficult to practice in real world. Monopolistically competitive firms are producing efficiently because P=MC in the long-run. 5. Advertising helps raise revenue for the firms and provides information to the customers; therefore, expenditures on advertising are justified.
- Though Pepsi Company is a giant in the soft drinks industry, it faces tough competition in the market as there are many firms operating in this industry with differentiated products. Further, the company is spending a considerable amount as selling cost in order to increase its market share in the industry. Determine in which type of market structure the Pepsi Company is operating? a. Monopoly market b. Monopolistic competition c. Perfect competition d. Oligopoly marketDetermine the type of market structure and state your reasons. Perfect Picture Cameras: Perfect Picture Cameras is a national camera company. It competes with a couple of other national camera companies. In order to gain an upper hand in the market, Perfect Picture Cameras has differentiated its camera by including an automatic focus and flash. Perfect Picture Cameras has the ability to raise its prices because of its unique features. However, federal regulators are always watching the company to ensure that no collusion occurs with other camera companies.Perfect competition is a market structure Group of answer choices in which any firm would have serious barriers to entry or exit in which individual buyers and sellers have no effect on the market price resulting from individual firms selling highly differentiated products where there is significant regulation.