exercise equipment company produces exercise equipment designed for people with back injuries. Since this is a small market largely ignored by other exercise equipment makers, this equipment manufacturer is engaged in _______. Select one: a. micromarketing b. aggregated marketing c.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
Section: Chapter Questions
Problem 1MC
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An exercise equipment company produces exercise equipment designed for people with back injuries. Since this is a small market largely ignored by other exercise equipment makers, this equipment manufacturer is engaged in _______.

Select one:
a.

micromarketing

b.

aggregated marketing

c.

individual marketing

d.

local marketing

e.

derived marketing

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