Though Pepsi Company is a giant in the soft drinks industry, it faces tough competition in the market as there are many firms operating in this industry with differentiated products. Further, the company is spending a considerable amount as selling cost in order to increase its market share in the industry. Determine in which type of market structure the Pepsi Company is operating? a. Monopoly market b. Monopolistic competition c. Perfect competition d. Oligopoly market

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