Explain the importance of the ''multiplicity of self'' to brands and, using five different ''aspects of slef'', highlight how your own behaviour can relate to these aspects.
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Explain the importance of the ''multiplicity of self'' to brands and, using five different ''aspects of slef'', highlight how your own behaviour can relate to these aspects.
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- Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?How does empowerment become tied to online self-presentation and the self-as-product through a logic of branding?What measures will brands take to create an online presence?
- ٣٩- The extent to which an individual includes important brands as part of their self-concepts is known as _________. Select one: a. Materialistic effect b. Endowment effect c. Evaluation effect d. Brand engagementWhat are some political-legal factors/examples for the brand PUMA?. Do you belong to a brand community? If so,describe the benefits you derive from this groupand how it affects your consumption.
- What do marketers mean by creating a brand personality? What examples can you come up with of uses ofbrand anthropomorphism?1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?
- Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ a. Actual self-concept b. Ideal self-concept c. Others' self-concept d. Prohibitive self-concept1. Using a personal example, explaine how your perception of a brand has been changed in a positive way over the years. Identify the factors which led to this change and the impcat it has has on your buying behaviour. Define what is meant by ''gestalt psychology '' and explain, using examples, what is meant by the ''principle of closure'' and the '' principle of similarity''"if the brand is a person, what would it's personality be?" , this information comes from the data gathered about the target market. A. Personal branding B. Brand personality C. Person branding D. Company personification