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- question2 a)explain the difference between push strategy and pull strategy in the developing a marketing communication programmme.give example for each strategy b)coronavirus (covid-19)crisis impact in higher education new learning in the new normal :suggest a marketing strategy using virtual tools to promote the online courses programme in asia e universityQuestion 2.3) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Discuss any counter-responses made by the online community. Clearly indicate to whichdegree the organisation’s ‘message’ impacted positively on the organisation’s reputation.Question: Read the below paragraph and write a short review beyond agreeing or disagreeing the paragraph Marketers should build long-term relationships with the customers so that there will be trust between customers and the company. Building trust and customer relationships require a great deal of work, but ultimately, they pay off over the long term. People need to trust a brand before buying from it, and that trust comes from repeat transactions with the brand over time. A well-designed marketing automation system uses marketing analytics to track and analyze the entire marketing process from the first touch to purchase (Bi, 2019). It collects and analyzes data and then uses this data to drive the business's overall marketing efforts. Customer Relationship Management (CRM) systems are an essential element of the marketing function. In a typical CRM system, information is stored in a database about past, current, and potential customers. This information is then used to communicate…
- Question - Positioning1. Explain what a positioning is.2. Assume you are the marketing manager of Dovideq Medical. Please formulate a positioning statement for Dovideq Medical. Include also the targeted segment.3. Please draw a positioning map, in which you place at least 5 competitors including of Dovideq Medical. First decide what the X and the Y axis stand for. Then place the brands in the map according to your judgment. Explain your motivation where you position thebrands. (Don’t forget to put the meaning of the axes in the drawing).Question 2.2) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Discuss the current and future damage to their reputation.Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the paragraph I think it would be most beneficial for our marketing to be deep and cultivate long term relationships. Having a deep long-term relationship with a customer will create brand loyalty. After a customer is loyal to our brand this said customer will proceed to market our company through word of mouth. Potential customers will believe anything that the loyal customer will say before any of our marketing campaigns. So, creating a deep long-term relationship will not only keep the customer coming back but also will have their friends coming as well. The temporally efficient plan can create a rush of new customers and create instant revenue. Once that rush dies down customer might return once or twice, but it will not create a constant flow of customers. The hype will die down and customer flow will slowly diminish. Then back to square one with creating a new marketing plan. Temporary…
- Q5 What factors can angel take into account when developing a marketing communication mix and what types of tools are available for it to use to develop its integrated marketing communication for its angel brands You are preparing to give a presentation to marketing students about primary and secondary methods of data collection in marketing research. Outline the structure of your talk and summarize the main points you would want get across to your audience in the one hour allocated to you to deliver an effective presentation? Using Michael Porter's generic competitive model, show the options that the marketing manager for Airtel Zambia can use to compete in the sector?Question 2) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Discuss the structure of the organisation’s approach to reputation management. Clearlyindicate if there were identifiable steps taken.Topic: Sales PitchDescription:Create a 60 to 120 sec service pitch for (School) Marketing Department through audio visual (Script only)Target market incoming Freshmen year or Grade 12
- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 13. How the message channel is the path through which the message moves from source to receiver.14. In the marketing communication process, competing advertising messages create noise, How?15. What is strategy implementation? What questions must strategy makers consider to begin the implementationprocess?Which two facets are included in the definition of marketing? Question 9 options: a) Personal selling and philosophy b) Philosophy and organizational function c) Organizational function and personal selling d) Social media and personal sellingStrongly Disagree Disagree Agree Strongly Agree Question 5. Radio advertising can be changed quickly, has low costs, and can reach both a specific geographic area and a specific consumer market segment. 6. The cost of digital advertising is decreasing, and it is becoming more frequent in mobile games and social media. 7. The role of a media planner is to analyze the location and characteristics of consumers in the target audience. 8. Advertisers use social media as a tool for understanding customers and gaining insights. 9. Some magazine publishers produce regional issues, in which advertisements in one geographic area differ from those in other areas. 10. Public relations promotes people, places, ideas, activities, and countries. 11. Public relations does not focus on enhancing the image of the total organization. 12. Public relations personnel create corporate identity materials such as logos, business…