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- How can political factors pose a challenge for an international Marketers?Questions: 1. Can country cultures really be classified as masculine and feminine today? Arethe concepts valid but the terminology outdated?2. What are the pros and cons of the various market entry strategies discussed inthe chapter?Why is a nation’s infrastructure an important factor for globalmarketers to consider?
- Critically discuss the different elements of culture for the international marketer. You are also required to briefly highlight their significance and their possible influences of the marketing mix.Refer to the structure of the foreign market structure. 1. What is the difference between retail market and wholesale market?If you were the product manager for Barbie dolls, what cultural characteristics would you bear in mind when entering the (a) Japanese and (b) Malaysian markets? What product modifications would you make so that the doll becomes more saleable in these countries?
- Maintenance of domestic approach towards international business is considered to be Question 1 options: Polycentric approach Internationalization Geocentric approach Ethnocentric approachThis international business classs Q: What are the different forms of foreign presence and how to decide which form to be present in a foreign market?Mention the methods for entering foreign markets. Explain one.
- Elaborate the imperative (by examples if necessary) for Global marketing according to the following factors leading to advantages of home countries : (a) Saturation of domestic markets. (b) Emerging new markets. (c) Global competition. (d) Global cooperation. (e) Digital revolutionWhat is International marketing? Under this question make sure to include standardization vs differenciation, assesing market environment (4 P's), politic legal economic cultural competitive conditions.Have you identified niches in your local market that represent potential resistance to Globalization?