Explain the picture of supply chain integration.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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1. Explain the picture of supply chain integration.
Primary inputs
Tier 2
Supplier
Farms (Wheat)
Logistics:
Trucking
Transformation
process
Tier 1
Supplier
Mill (Floor
Transformation
process
Focal firm
producer
Logistics:
Trucking
Bakery (Bread)
Final outputs
Logistics:
Trucking
Super market
(Bread)
Transcribed Image Text:Primary inputs Tier 2 Supplier Farms (Wheat) Logistics: Trucking Transformation process Tier 1 Supplier Mill (Floor Transformation process Focal firm producer Logistics: Trucking Bakery (Bread) Final outputs Logistics: Trucking Super market (Bread)
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