Explain the Simple Linear Regression?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Explain the Simple Linear Regression?

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Forecasting is used to predict future changes or demand patterns. It involves different approaches and varies with different time periods. A sequence of data points in successive order is known as a time series. Time series forecasting is the prediction based on past events which are at a uniform time interval.

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