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Explain why there is a multitude of different types of shampoos in the market shelves, many of which are from the same manufacturer.
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- Why there is a multitude of different types of shampoos in the market shelves,many of which are from the same manufacturerWhat is the concept of vaseline intensive care body lotion products? And what is the concept of delivery of vaseline intensive care body lotion?Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?
- “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what is this sentence means?What is full-line forcing?When diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brand
- Name a product and state how you would position it by repositioning.Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address the distribution of a minimalis handbag.1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.
- What are the advantages and disadvantages of each IHG brand having its own social network accounts?Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?What is an electronic portfolio? How does it relate to professional branding?