Explain why there is a multitude of different types of shampoos in the market shelves, many of which are from the same manufacturer

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
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Explain why there is a multitude of different types of shampoos in the market shelves, many of which are from the same manufacturer.

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9780357033791
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