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Name a product and state how you would position it by repositioning.
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- Name the categories into which new products are grouped?Discuss the following points for the Ebay Company: Describe the product line your specific product is in. How do you think the line should grow, and why? How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?1. What is the difference between a product line and a product mix? Pick a national company (Nike, Proctor & Gamble, Chevrolet etc.) and describe both their product line and product mix. (from Chapter 9)
- 1) What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?Discuss the three levels of a product by using the HAMARVIK mattress as an example.how do we prepare to create a marketing plan of italian decorative coating for walls and floors
