Explain why variability in the price of Uber rides due to surge pricing is likely to be moderated where travellers have readily available substitutes such as public transport or other ride-sharing apps.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter7: Consumer Buying Behavior
Section7.2: Disney Markets To The Young And The Young At Heart
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Explain why variability in the price of Uber rides due to surge pricing is likely to be moderated where travellers have readily available substitutes such as public transport or other ride-sharing apps.

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