Answered: Explain working of following…

Explain working of following e-Marketing techniques – adopted in e-Business promotion. (a) Public Relations (CRM vs. PR) (b) Others (Search Engines vs. SNS)

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

Question

Explain working of following e-Marketing techniques – adopted in e-Business promotion.
(a) Public Relations (CRM vs. PR)
(b) Others (Search Engines vs. SNS)

Subfield of marketing that covers the promotion, selling, digital information, and communication for the online trading of products and services. The study of e-business helps in understanding the online market place, its growth, and consumer needs on web and web-based applications.

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