Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?

Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

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