Explain your understanding of the following concepts. Use own examples to support your answer. Transformation process : Professional services : On‐boarding :
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Solved in 4 steps
- https://www.softwaresuggest.com/blog/tools-every-hospitality-industry-needs/# Read this site… Produce questions using the contents in the given link. Make 10 subjective questions.Task 1. You are tasked to choose for one specific product and answer the following questions: 1. Who are qualified to be the market of this product? (Demographic Segmentation) 2. Why did you choose this product? Please explain briefly. (Behavioural Segmentation) 3. How will you know that this product is really valuable for the market? (Psychographic Segmentation) 4. Where can you easily locate the product? (Geographic Segmentation) 5. In your own opinion, what are some of the reasons why positioning is an important tool for competitive advantage? 6. How can a brand successfully positioned for consumers of several target markets? Explain your answer.What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?
- Porter generic strategy( differentiation )about new carbon fiber 3D printing bicycle company (New Move)Identify Cigna pharmacy's competitor and external environment and the Industry Journal or Publication website. What publications or research firms can you benefit from their findings? How can you improve Cigna’s profile to enhance there social media presence?Questions 1. Which market segments did WakeFit target? 2. Which marketing strategies/tools did WakeFit use to reach their customers? 3. List down the types of product ranges which WakeFit offered to their customers. 4. What were the external problems which people faced in terms of comfort which WakeFit solved for their customers? And how did they solve it? 5. What were the internal issues which WakeFit faced? How did they solve it? 6. In your opinion, how can WakeFit grow further in the future? Provide an in-depth strategy which is innovative.
- identify one start-up failure. Write a one page description with the following content: Company name Google galss 1) Describe the company product. 2) Describe why the company failed. How much money they raised? 3) What could they have done differently?Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of the decade, surpassing traditional carbonated soft drinks. Kraft’s MiO, a liquid water enhancer, comes in a variety of flavors, and a few drops added to water gives a zero-calorie flavored water drink. You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink. Describe a matched pairs design to answer this question. Be sure to include any blinding of individuals involves in the study and the response variable.Hugo Boss is most likely to gain a strong competitive advantage through which type of differentiation? A. image differentiation B. people differentiation C. services differentiation D. channel differentiation
- For what reasons does Pinterest see Google as its biggest competitor? Pinterest's new features and products are designed with the mobile phone market in mind.Answer the given question with a proper explanation and step-by-step solution. (Marketing Engineering)(Chapter-4)positioning Infiniti conducted a market study to position the G20 in the US market. 75 individuals were surveyed. Given data in the table below: 1. Copy/paste data into MINITAB to create the following Maps: i. Perceptual Maps: Brands only. ii. Perceptual Maps: Attributes only. iii. Perceptual Maps: Brands and Attributes 2. Which brands does the G20 compete with? 3. What is the Market of G20? 4. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2, and S3) shown on these maps? 5. To which segment(s) would you market the Infiniti G20? 6. How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Labels Attractive Quiet Unreliable Poorly Built Interesting Sporty Uncomfortable Roomy Easy to Service High Prestige Common Economical Successful Avant-garde Poor Value Preferences…Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design Product Line Breadth Brand Awareness / Reputation Distribution Capabilities Celebrity Endorsers Geographic Market Coverage TOTAL 1.0 Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike. Supporting rationale for your ratings (use as much space as needed): Conclusions from your completed Competitive Strength Assessment: