1. Give suggestions to reduce the conflict between the two divisions. 2. What in your opinion were the problems faced by Synergy generic division after its bifurcation from the OTC division? 3. Do you think restructuring the marketing organization was a wise decision? Justify your answer.
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Read the case carefully and answer the questions.
QUESTION :
1. Give suggestions to reduce the conflict between the two divisions.
2. What in your opinion were the problems faced by Synergy generic division after its bifurcation from the OTC division?
3. Do you think restructuring the marketing organization was a wise decision? Justify your answer.
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