Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109. Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA, Copyright © 19/0. Product-market growth
Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109. Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA, Copyright © 19/0. Product-market growth
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
Problem 1OTJVC
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How might a planner decide on competitive growth strategies using tools such as the market growth/market share matrix (Figure 2.3) and product-market matrix (Figure 2.4)?
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